The session library
Session summaries
Explore the key insights and practical takeaways from your MASTERS sessions.
Monday 2 November
4 session guides
Plenary
The new science of communication & influence: winning hearts, minds & markets
Dr. Gillian Brooks
How trust, credibility and behavioural cues shape communication and influence.
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Masterclasses
Unlocking value through augmented CX
Prof. Ko de Ruyter
Where augmented reality can improve the customer experience and create meaningful value.
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Marketing to machines: how to win the AI-powered event buyer
Dr. Andrés Gvirtz
Making your business easier for AI-assisted buyers to find, verify and compare.
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Why the ultimate luxury may be slowing down
Dr. Katharina C. Husemann
Understanding the growing appetite for slower, more meaningful experiences.
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PDF document