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Sofitel London St James logo with a decorative emblem
A professional woman with blonde hair wearing a black blazer, smiling at the camera with a modern office background.

MARIE PAULE NOWLIS
AREA General Manager

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Incentive travel is more than a reward—it is a celebration of excellence. At Sofitel London St James, we have the honour of turning those well-earned moments into something truly unforgettable.

Our guests arrive with high expectations. They have achieved something significant, and our role is to ensure every moment feels special, personal, and refined. From our Grade II-listed building in the heart of London to Michelin-starred dining, Sofitel MyBed, and indulgent spa treatments, we offer experiences that go beyond the expected.

Thank you for the passion and detail you bring to every experience. Together, we can make Sofitel St James a destination of choice for incentive travellers from around the world.

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A hotel room with a white bed, blue headboard, a bedside table with flowers, a lamp, a blue chair, a window with dark blue curtains, and a kitchenette area with a coffee machine, kettle, and a magazine on the table.
A room with wooden shelves filled with books and decorative objects, a long table with pink chairs, and a large circular light fixture hanging from the ceiling.
A banquet or dining room set up with a long table covered with a white tablecloth, decorated with white floral centerpieces, and arranged with glassware, plates, and cutlery. The room features a large window, beige walls with framed artwork, and a bookshelf with vases and flowers. The ceiling has recessed lighting and decorative wooden panels.
Elegant lounge area with teal velvet chairs, small tables with candles, and a bar in the background with hanging glassware and liquor bottles. The ceiling features a large ornate painting in a gold frame and recessed lighting.

PLANNING YOUR NEXT EVENT?

A modern dining room with a long wooden table set with glassware and napkins, surrounded by dark velvet chairs, illuminated by overhead chandeliers and wall lights, with artworks on the dark wood-paneled walls.

Q&A with

Sofitel London St James