1 Hotels: Nature-Led Luxury for a New Era of Incentives & Events
1 Hotels may be a relative newcomer in luxury hospitality, but they have been boldly reimagining sustainable luxury in innovative and remarkable ways. This October at inVOYAGE Masters, 1 Hotels will showcase three destinations - 1 Hotel Mayfair in London, 1 Hotel South Beach in Miami, and 1 Hotel Copenhagen - each redefining what it means to create extraordinary moments.
Read on to discover how 1 Hotels is setting the stage for luxury incentives and events with sustainability at its core…
The 1 Hotel Philosophy
From the living walls that have become synonymous with the brand to 1 Hotel Mayfair’s signature living chandelier, 1 Hotels shows that luxury is no longer defined by marble arches and gold accents. Instead, it’s about creating spaces that feel alive, restorative, and designed to encourage focus and connection. For incentive events, this approach goes beyond design - it helps reduce stress, spark collaboration, and leave delegates with a stronger sense of shared experience.
The brand’s ethos of “luxury with a light footprint” runs through every detail. Glass-bottled water and filtered taps replace single-use plastics, menus are shaped by local and seasonal produce, and energy-efficient systems are standard. For event professionals working towards ESG goals, this offers ready-made alignment and an authentic story to tell.
Wellness is also woven naturally into the guest journey. With movement studios, in-room details that support rest, and outdoor spaces that invite pause, delegates leave not just impressed but genuinely recharged. And with interiors that capture natural light and texture, incentive programmes gain an editorial polish without the need for heavy theming.
1 Hotel Mayfair, London
The Urban Flagship for C-Suite Incentives and European Kick-Offs
In the heart of one of London’s most storied neighbourhoods, 1 Hotel Mayfair offers a new expression of Mayfair prestige - biophilic calm on the edge of Green Park, steps from Bond Street’s boutiques and the cultural pull of the West End. It is the kind of address that carries instant weight with senior leaders and top clients, yet its atmosphere is far from traditional formality. Inside, sunlight floods through generous windows, greenery softens every line, and tactile materials invite guests to slow down from the city’s relentless pace.
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The spaces are as versatile as they are beautiful. A contemporary event suite sets the stage for keynotes and showcases, while intimate salons dressed in natural textures are ideal for high-focus breakouts. The garden-adjacent restaurant offers a relaxed yet refined setting for private lunches, and Dover Yard, the hotel’s striking bar, becomes a magnetic gathering place for welcome cocktails. When the weather turns generous, rooftop and terrace settings pull the skyline into the experience.
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Dining here is chef-led and rooted in the British seasons. Menus draw on regenerative farming partnerships and local producers, delivering dishes that feel both indulgent and purposeful. Awards dinners and milestone celebrations have a sense of occasion without tipping into excess, balancing theatre with restraint.
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Sustainability is part of the conversation from the outset, woven through materials, water and energy systems, and a committed approach to waste reduction. For planners tasked with ESG documentation, the hotel provides transparent reporting and supplier visibility, transforming environmental responsibility from a challenge into a shared point of pride.
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This is a destination for leadership summits where the surroundings matter as much as the agenda, for European kick-offs that demand both access and atmosphere, for retreats where high-level discussion is supported by restorative design. A day might begin with a walking arrival through Green Park and a seasonal welcome lunch, move into a plenary framed by a living-wall backdrop and energised by purpose-driven snack bars, and flow into an evening of progressive dining that shifts from restaurant to bar to a private lounge with live acoustic music. The following morning could bring immersive London experiences tailored to your sector, culminating in a refined awards dinner that showcases the very best of British seasonality.
1 Hotel South Beach, Miami
Scale, Sunlight and Scene Without Losing Substance
On Miami’s famed Collins Avenue, 1 Hotel South Beach claims a stretch of prime oceanfront and reimagines it for a new kind of incentive travel. Vast in scale yet intimately curated, it offers the rare combination of high-energy setting and grounding, nature-led design. The moment you step inside, the city’s buzz gives way to a palette of sun-bleached woods, soft stone, and greenery that seems to breathe with the rhythm of the Atlantic beyond.
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Its event capacity is formidable yet never feels overwhelming. Ballrooms and studios coexist with open-air decks; each designed for seamless transitions between indoor focus and outdoor celebration. The property can host intimate 80-person leadership gatherings as comfortably as 450-person, multi-track incentives without ever slipping into convention-centre anonymity. Pre-function areas invite mingling, while integrated AV and generous sightlines keep the experience polished but unforced.
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The culinary offering is a journey. Rooftop restaurant WATR brings Nikkei flavours and endless sunset views, perfect for elevated private takeovers. Plant-forward cafés offer vibrant wellness breaks, while coastal-modern dining rooms deliver both theatrical awards dinners and intimate chef’s table moments. Every venue draws on local sourcing and low-waste techniques, though the result feels indulgent rather than instructional.
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Wellness here is not an afterthought; it is part of the property’s DNA. Delegates can begin the day with yoga on the rooftop or a sunrise run along the beach, recharge in movement studios led by expert trainers, or wind down in the full-service spa. Even the guestrooms support recovery with thoughtful sleep-focused touches, ensuring delegates leave feeling lighter and more energised.
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For planners, the production possibilities are wide-ranging. Beach and pool decks transform into stages for barefoot-chic closing dinners, rooftops become dramatic award venues against the Miami skyline, and large pre-function areas simplify complex agendas. Arrival might open with a beachfront welcome, complete with live coastal kitchen stations and relaxed communal dining. The next day could flow from a morning wellness session to a plenary staged among natural textures and daylight, before a rooftop sunset ceremony and a hidden speakeasy after-dark. Delegates can close their stay with a choice of Miami immersions—art in Wynwood, boating on Biscayne Bay, or an Everglades eco-adventure—before returning for a final evening under the stars on the sand.
1 Hotel Copenhagen
Scandinavian Clarity Meets Nature-First Design
On Copenhagen’s revitalised waterfront, where culture, design and sustainability converge, 1 Hotel Copenhagen offers a base that feels both strikingly modern and deeply in tune with its surroundings. The city’s rhythm is slower, more deliberate, and the hotel channels that spirit through clean architectural lines, natural textures, and an abundance of daylight that seems to stretch the hours. It is Scandinavian clarity layered with the brand’s signature biophilic warmth—a setting that sharpens focus while lowering the pulse.
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Access is effortless. A short transfer from the airport delivers delegates to a walkable neighbourhood alive with galleries, dining and harbourfront promenades. For programs mindful of carbon impact yet still seeking international reach, Copenhagen’s flight network and compact footprint make a persuasive case.
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Inside, the spaces are built for modern work and connection. Flexible studios with impeccable acoustics and streaming-ready technology sit alongside waterfront terraces and rooftops that open to the sky. Restaurants can be adapted for private dining or chef’s counter experiences; each rooted in the principles of new Nordic cuisine and local sourcing.
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The city itself becomes part of the program. Delegates can take to bicycles for site visits, weave through design studios and contemporary galleries, or step directly from meetings into the harbour for a bracing swim followed by a wood-fired sauna. Culinary journeys might include seafood pulled from nearby waters, urban farm produce, or tasting menus that capture the region’s seasonal story.
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Sustainability is not a feature to be added on—it is intrinsic to both the city’s infrastructure and the hotel’s operations. This alignment makes it simple for planners to meet ESG targets without compromise, and to tell a story of responsibility that feels both authentic and aspirational.
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An incentive here might open with a canal-side welcome of Nordic snacks and botanical cocktails, lead into a day of focused plenary sessions and collaborative sprints, and close with a chef-led dinner celebrating the season’s best. The following morning could begin with a sauna-and-sea ritual for the adventurous, followed by a cycling tour across urban farms and design ateliers, culminating in a sunset celebration on the waterfront, framed by the clean lines and soft light that make Copenhagen unforgettable.
Culinary, Wellness and Purpose — The 1 Hotels Trifecta
Dining at 1 Hotels is never simply about the plate in front of you. Each property takes its cues from its location, layering a recognisable culinary ethos—clean, craveable, camera-ready—onto the flavours of its region. In Miami, the menu might carry the bright fusion of rooftop Nikkei, kissed with sea air. In London, it’s a celebration of British seasonality, drawn from regenerative farms and coastal waters. In Copenhagen, the influence is unmistakably new Nordic, with an emphasis on pure ingredients and restrained elegance. Wherever you are, coastal flavours, wood-fire techniques, and intelligent plant-based creations sit easily alongside the finest seafood and prime cuts, ensuring every palate finds its place.
Wellness here respects the time and individuality of each delegate. The offering is an invitation rather than a prescription—short, high-quality classes in spaces that inspire movement, spa experiences that go beyond the generic, and recovery-focused amenities in rooms. Food and beverage strike a delicate balance, allowing guests to lean into indulgence or keep to lighter, cleaner choices without feeling excluded from the occasion.
Purpose is more than a corporate value statement—it is something guests can feel in the textures they touch, the stories they hear, and the partnerships they encounter. Reclaimed materials, biodiversity support, and local sourcing are not staged gestures but part of the brand’s foundation. For planners, this opens the door to meaningful impact moments that integrate naturally into the itinerary: restoring reefs in South Florida, supporting urban greening projects in London, or engaging with circular economy workshops in Copenhagen.
Practicalities for Planners
While nature leads the aesthetic, the technical backbone is designed for the demands of modern events. Expect strong, reliable Wi-Fi, plenary spaces ready for high-quality streaming, and lighting that favours warmth and atmosphere without sacrificing clarity. The in-house production teams understand how to enhance a natural environment without overpowering it, striking the right balance between “tech-capable” and “over-produced.”
Room blocks scale sensibly with each property’s character. South Beach offers the capacity for large headcounts and multi-track agendas, Mayfair works beautifully for senior cohorts expecting high-touch service, and Copenhagen suits design and innovation-led groups seeking mid-scale intimacy. All three turn outdoor assets into signature experiences when programmed with seasonality in mind.
Three Ways to Tell a Stronger Story with 1 Hotels
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Nature can be more than a backdrop—it can become a co-host. By weaving terraces, rooftops, beaches, parks and waterfronts into your program, you create natural punctuation points that lift the mood and embed memories. A morning briefing in daylight, reflective discussions in a quiet garden, awards under an open sky—each moment takes on a heightened sense of occasion when framed by the outdoors.
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Food has the power to carry your values without ever feeling like a lecture. Work with chefs to craft a menu narrative—local waters, regenerative farms, low-waste pastry—and let them or their suppliers share those origins briefly during the event. Even five minutes of provenance can infuse a gala dinner with meaning far beyond its courses.
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Design for choice, allowing delegates to move at their own pace. Deep-dive workshops for those seeking focus, and restorative wellness or creative sessions for those who need to recharge. In a nature-led environment, both paths feel equally intentional, creating a program that serves the whole group rather than just one type of delegate.
Why 1 Hotels Belongs on Your Incentive Shortlist
These are spaces that look and feel like now—calm, tactile, rich in daylight, and photogenic without artifice. They help you tell an ESG and wellness story without sacrificing the theatre and celebration that make incentives memorable. They are operationally fluid, moving effortlessly between indoor focus and outdoor spectacle, with culinary programs that are both destination-led and high-touch. And they resonate across audiences, whether your guests are C-suite decision-makers, creative visionaries, sales leaders, or tech innovators.
Whether your next brief is a leadership summit in London, a sunlit recognition trip in Miami, or a design-forward European gathering in Copenhagen, 1 Hotels offers a platform that is aesthetically elevated, operationally sound, and emotionally intelligent—a combination that speaks to the new era of incentive travel.
Francois-Xavier Schoeffer, General Manager at 1 Hotel Mayfair
"Being part of inVOYAGE Masters is both a privilege and a powerful alignment with our values at 1 Hotel Mayfair. This community of visionaries elevates what it means to create and recreate meaningful, immersive luxury experiences. The incentives and events industry is vital to our hotel, not only as a driver of business, but as a platform to connect, inspire, and craft unforgettable moments with purpose and sustainability at the heart. It’s where creativity meets intention, and where we can truly showcase the soul of modern hospitality with locals and beyond our close community."
Meet 1 Hotel at inVOYAGE Masters
If you are exploring nature-led luxury for your 2025–26 incentives, the teams from 1 Hotel Mayfair, 1 Hotel South Beach and 1 Hotel Copenhagen will be at inVOYAGE Masters in London this October. It’s the perfect moment to exchange ideas, build meaningful connections, and envision your next program with a brand where sustainability, wellness, and design are not just features, but a way of life.