A Riviera Icon Reimagined: Inside COMO’s Restoration of Le Beauvallon, St Tropez
Why the Côte d’Azur’s most elusive estate is about to become one of Europe’s most exciting luxury event venues.
In a region crowded with headlines and heritage, it takes something extraordinary to make event planners stop and rethink the Riviera. Le Beauvallon is that rarity.
Originally opened in 1914, this Belle Époque mansion has hosted Winston Churchill, Audrey Hepburn and generations of artists, politicians and style-setters who prized its greatest luxury: total privacy on one of the most visible coastlines in the world. After nearly a decade behind closed doors, the estate is now entering a new era under COMO Hotels & Resorts - and the transformation positions it as one of 2026’s most compelling openings for luxury incentives and high-end meetings.
Set to reopen as COMO Le Beauvallon in April 2026, this rebirth isn’t simply a renovation. It’s the careful revival of a Riviera landmark, redesigned for modern travellers who expect refinement, space, narrative and discretion in equal measure.
Ten Acres of Riviera Possibility
For event planners, the biggest headline isn’t the name - it’s the logistics. St Tropez’s greatest challenge has always been movement: too much traffic, too few access points, and limited availability during peak season.
Le Beauvallon eliminates that friction completely.
The estate sits on its own ten-acre private parkland, directly across the water from Saint-Tropez village, with its own private pontoon. That means your group can bypass road traffic entirely by dedicated boat transfer, delivering guests from Beauvallon to the heart of St Tropez or onward to Pampelonne’s beach clubs in minutes. During high-season incentives or executive retreats, this changes everything - opening the Riviera up as if it were your own backyard.
Planners can run a morning meeting, a beach-club takeover, an afternoon wellness session and an evening gala on the terrace without ever compromising timing or atmosphere. For tight agendas or high-spend groups, this is a rare advantage.
A Palace Restored & Redefined
The design direction - a collaboration between COMO and a reassembled constellation of European architects, artisans and landscape designers - keeps the estate’s Belle Époque soul but updates it with COMO’s clean lines, understated luxury and “quiet glamour” aesthetic.
Key transformations include:
42 spacious suites across the mansion and gardens
Not designed for volume - designed for total buyouts. Fewer rooms mean deeper customisation, higher privacy and a naturally elevated guest experience compared with Riviera hotels operating at scale.
A destination beach club: Beauvallon Sur Mer
Helmed by COMO’s culinary team, this new seafront restaurant will blend Asian influence with Mediterranean produce - ideal for relaxed welcome receptions, networking lunches or sunset closing events on the sand.
A COMO Shambhala wellness sanctuary
A Riviera first for COMO: signature treatments, hydrotherapy, movement studios and private spa suites that allow planners to build proper recovery, reconnection or leadership wellbeing sessions into the programme.
Private gardens, salons and terraces
Perfect for alfresco dinners, intimate gatherings, after-hours entertainment and sponsor activations - all with the cinematic backdrop of the Gulf of Saint Tropez.
A curated art collection woven into the property
Over 300 works are being sourced and commissioned for the reopening - a detail that adds depth for groups seeking storytelling opportunities, private tours or creative breakout sessions.
Nearly every aspect of the estate has been redesigned to support high-end hospitality and event flow without losing the sense that you are inside an historic home - not a traditional hotel.
Event Potential: High Touch, High Privacy, High Impact
COMO Le Beauvallon’s advantage lies in its scale: it is large enough to build an editorial-worthy programme, yet intimate enough to feel entirely yours.
For incentives
Full estate buyouts create a “private members’ club” atmosphere
Arrival by tender sets an unforgettable tone
Chef-led culinary experiences, pop-up tastings, pétanque tournaments or croquet on the lawn
Private beach club moments, morning yoga on the terrace, and sunset receptions across the gardens
For leadership meetings & retreats
Private meeting salons with natural light
Vast grounds for walk-and-talk sessions
COMO Shambhala programmes for wellbeing-focused agendas
Seamless access to St Tropez village for cultural add-ons or partner programmes
For automotive or luxury brand activations
Secure grounds and controlled access
High-end aesthetic throughout
Cinematic beachfront for filming, photography or reveals
It’s rare to find a Riviera property that feels built for private events rather than merely capable of hosting them. COMO has taken that brief seriously.
Why This Opening Matters
For years, planners have struggled with the Riviera’s contradictions: the demand is sky-high, but logistical drawbacks often limit creativity and scale. COMO Le Beauvallon disrupts that pattern, giving event professionals:
Buyout-friendly privacy on the world’s most in-demand coastline
Fast, seamless access to St Tropez
Stunning design that already feels editorial at every turn
COMO’s hospitality DNA - wellness-driven, detail-oriented, service-led
A property that can support both executives and incentive groups without compromise
This isn’t just another luxury opening; it’s a long-absent venue returning to the global stage at the perfect time.
Final Word
For event professionals looking ahead to 2026 and beyond, COMO Le Beauvallon offers something increasingly rare: space, soul and story - all within one of the most desired coastal destinations in the world. As the estate reopens its doors, the Riviera gains a new icon. And planners gain a blank canvas with the power to turn high-expectation briefs into genuinely memorable experiences.
This is one to watch - and one to book early.