From Wine Cellars to Wellness: Why Everyone’s Talking About Monaco Again
Monaco may be small - but when it comes to reinvention, the Principality is thinking big.
Once synonymous with heritage and glamour, it’s now carving out a new identity as one of Europe’s most forward-thinking destinations for high-end events and incentives. With new openings, ambitious restorations, and a growing focus on sustainability and experience design, Monaco is fast becoming a destination where every moment feels considered, personal, and full of creative potential.
Here’s what’s new - and why it matters for event planners.
Mareterra - @BVergely
Hotel de Paris Monte-Carlo wine cellars - @montecarlo société des bains de mer
1. The Hôtel de Paris Wine Cellars: 350,000 Bottles, Endless Storytelling
Hidden beneath the legendary Hôtel de Paris Monte-Carlo lies one of Monaco’s best-kept secrets - its vast underground wine cellars, carved into the rock in 1874. After a meticulous restoration, they’re ready to be rediscovered.
Home to 350,000 bottles and 1.5 km of galleries, these are the largest hotel cellars in the world - and now available for private tours, intimate dinners, or sommelier-led tastings.
Imagine hosting a senior leadership dinner surrounded by rare vintages, or a private client experience that blends storytelling with sensory discovery. For incentive planners, this is Monaco at its best - elegant, unexpected, and rooted in craft.
2. Hôtel Métropole Monte-Carlo: Wellness Meets Event Design
After five months of renovation, the Hôtel Métropole Monte-Carlo is back, and with it, a new vision for modern luxury. The hotel now offers 112 redesigned rooms and suites, each more spacious and refined than before.
And that’s not all. The real highlight for groups has to be the new Spa Métropole by Guerlain - a luminous haven designed by Didier Gomez. Beyond its 10 treatment rooms, the spa offers bespoke experiences like Monaco Glow and Golden Sand which are completely exclusive to the property and can’t be found elsewhere.
What better place to host your morning mindfulness sessions or curated wellness itineraries.
Spa Métropole by Guerlain - @Hotel Métropole Monte-Carlo
3. Villa La Vigie: A Private Estate for Extraordinary Moments
Few venues capture Monaco’s understated glamour like Villa La Vigie. Perched above the Monte-Carlo Beach, this former home of Karl Lagerfeld is a masterpiece of Riviera architecture - and now, it comes with a heated pool overlooking the Mediterranean.
Available for exclusive use, La Vigie is perfect for private incentives, small board meetings, or creative brand retreats. With the feel of a private residence but access to the full Monte-Carlo Beach service team, it’s the perfect environment for a full brand takeover and to design something completely bespoke.
4. A Cultural Shift: From Ocean Awareness to Culinary Innovation
Monaco’s cultural landscape continues to evolve with real purpose. At the Oceanographic Museum, the new Mediterranean 2050 exhibition invites guests to step into the future and explore what a thriving marine ecosystem could look like if action is taken today.
For event planners, it’s the perfect CSR experience to spark meaningful discussions about sustainability, innovation, and global responsibility.
And on the culinary front? The annual Festival des Étoilés Monte-Carlo Gala returns this November, uniting Michelin-starred chefs from across the world for an unforgettable evening of collaboration and creativity. It’s a reminder that gastronomy here isn’t just part of the experience - it is the experience.
That reputation will only grow when Monaco hosts the Michelin Guide Ceremony in 2026, bringing the culinary world’s spotlight squarely onto the Principality.
Oceanographic museum of Monaco - @BVergely
5. Mareterra: Monaco’s Future Takes Shape
Stretching six hectares across newly reclaimed land, Mareterra represents a bold new vision for the Principality - and for sustainable event planning.
This new eco-district expands Monaco’s territory while prioritising marine conservation, energy efficiency, and walkability. With green energy systems, a 500-metre pedestrian promenade, and an expanded Grimaldi Forum adding 6,000 sqm of new event space, Mareterra is set to become a hub for the next generation of conferences and exclusive gatherings.
It’s a tangible example of what Monaco does best - combining ambition with sustainability, scale with detail, and innovation with style.
6. Sport, Strategy, and the Power of Momentum
Monaco’s event calendar remains one of the most dynamic in Europe.
The Formula 1 TAG Heuer Monaco Grand Prix has been extended through 2035, ensuring its place as a cornerstone of the global sporting calendar, while the Principality has been named World Capital of Sport 2025, a reflection of its commitment to excellence and inclusion across all levels of sport.
For incentive groups, that means more opportunities to tap into world-class sporting experiences - from private yacht viewings during race week to active programmes that celebrate Monaco’s energy and precision.
Why It All Matters
Discover Monaco’s new mindset and experience the principality in a new age. Every new opening and restoration reflects a shift toward a more meaningful form of refinement: one that values storytelling, connection, and sustainability over spectacle.
For event planners, that’s good news. Whether you’re designing a leadership summit, a wellness incentive, or a cultural discovery trip, Monaco now offers the flexibility, infrastructure, and imagination to make it happen.
It’s a small destination with a big message: the future of high-end events isn’t about doing more - it’s about doing it better.
Mareterra @BVergely
Looking to plan your next event in Monaco? Check out Monaco's new venue finder tool: