Beyond Tradition: Planning Your Next Scandi Incentive (The Nordic Way)
Scandinavia: A Destination Beyond Tourism with nordic ways
To plan a journey to the Nordic countries is to move far beyond traditional tourism. Scandinavia offers landscapes and histories found nowhere else in the world - from the ethereal Northern Lights to Viking heritage. Yet what makes trips here unforgettable is not only the scenery, but the daily lifestyle of societies that lead the world in sustainability, innovation, quality of life, safety, and education.
For incentive planners and luxury travellers alike, the region is a canvas where natural wonder meets cultural excellence - an environment where high-end experiences and events can be delivered no matter the brief.
Now to deliver this with effortless authenticity? That’s where Nordic Ways comes in.
Nordic Ways: Masters of Curation
The hallmark of Nordic Ways, a Destination Management Company with 14 years of experience, lies in its ability to craft tailor-made journeys that go far beyond logistics. Every itinerary is a carefully curated narrative designed to inspire, connect, and enchant. From boardroom encounters with innovation leaders to night hikes under starlit skies, Nordic Ways ensures each moment is seamless, authentic, and memorable.
“We begin the personalised work in the proposal stage itself. Our work is incomparable because we create customised trips for each group, for each purpose,” explains Roberta Perez, CEO of Nordic Ways.
Understanding the Traveller - The First Step
Before a budget is presented or an itinerary suggested, the Nordic Ways team undertakes detailed research into the profile, interests, and objectives of each group. This is where subtle but crucial adaptations are made.
For example, the Nordic tradition of long sauna rituals may be reimagined for international guests to ensure comfort. Likewise, dog sled rides, snowshoe hikes or frozen-forest treks are tailored in both duration and intensity, carefully calibrated to suit group preferences and energy levels.
This sensitivity is the foundation of Nordic Ways’ approach — balancing what the region offers with what each group truly desires, ensuring a journey that feels exclusive, effortless, and entirely personal.
Scandinavia’s Rich Tapestry of Experiences
Despite its reputation for minimalist sobriety, Scandinavia is astonishingly diverse in its attractions. Incentive planners can tap into:
Award-winning gastronomy - private Michelin-star dining experiences or chef-led foraging tours.
Hubs of innovation - from cutting-edge tech labs to textile research centres pioneering sustainable fabrics.
Cultural immersion - museums of design, natural history, and contemporary art that showcase Nordic creativity and heritage.
For corporate groups, itineraries are designed to weave together learning, inspiration, and networking. For example, an automotive executive incentive might go beyond iconic visits to Volvo or Scania, incorporating sessions at textile research centres that develop materials for car interiors, or exploring the influence of Scandinavian design on global luxury aesthetics.
Luxury as Learning, Connection and Discovery
In the Nordics, luxury isn’t just comfort, it’s knowledge, discovery, and meaning. The true reward is not just a five-star hotel stay, but the chance to bring home ideas, insights, and memories that feel transformative.
By combining meticulous planning, cultural sensitivity, and purposeful storytelling, Nordic Ways turns the destination itself into a powerful tool for learning and inspiration. This philosophy has established the company as a leading curator of high-standard Scandinavian experiences, redefining what luxury incentives and travel can achieve.
