Scandinavia, Reimagined for Incentives
Looking to inspire your team with an incentive that’s anything but ordinary? Scandinavia is rewriting the rules of luxury travel. Think dining where Nobel laureates have celebrated brilliance, chasing the Northern Lights from a glass-roofed Sprinter in the Arctic, or feasting on sustainable haute cuisine in a floating restaurant surrounded by fjords. Here, culture, connection, and curated experiences intertwine, offering moments that can’t be found anywhere else on earth. With Nordic Ways opening doors to the region’s most extraordinary encounters, this is where you raise the bar and the definition of what true luxury means.
Why is Scandinavia so fascinating? Perhaps because, in this region at the far north of Europe, luxury is not measured by ostentation, but by the uniqueness of the experience. In times when high-end travellers seek authenticity and meaning, Scandinavia emerges as a sanctuary for the unprecedented, where nature, innovation, and culture walk hand in hand and offer experiences that exist nowhere else on the planet.
After all, where else in the world is it possible to sleep in a hotel made of ice, like the Ice Hotel, or chase the Northern Lights aboard a van with a glass roof, under absolute silence and a sky that dances with colours in Swedish Lapland? Or even come into contact with Viking history and culture and experience the legacy of the Nobel Prize by dining in the same hall that celebrates the greatest geniuses of humanity? Where else does futuristic architecture integrate with the sea, like in the Salmon Eye restaurant, the Under Restaurant, and the Copenhagen Opera House, icons of Nordic design?
Each of these and other experiences can be tailor-made with the strategic curation of Nordic Ways, a Destination Management Company (DMC) that has been operating in the Nordic region for 14 years. Specialising in leisure, incentive, and MICE tourism in Sweden, Norway, Finland, and Denmark, each of these destinations offers, in its own way, authentic experiences. Yet they all share one thing: a vision of luxury rooted in the unique, in time, silence, and nature.
Sweden
Where Tradition and Innovation Walk Hand in Hand
In the capital, Stockholm, luxury is translated into knowledge. Offering travellers an invitation to a dinner in the Golden Hall of City Hall, the site of the Nobel Prize celebration, goes beyond gastronomy: it's about experiencing the history of the greatest geniuses of humanity. An exclusive encounter between history and art is also possible in one of the most emblematic spaces in the city, the National Museum, which offers private visits outside of opening hours and special access to the works of artists such as Carl Larsson, one of the great names of Swedish aesthetics.
In Swedish Lapland, the journey takes on surreal tones. North of the Arctic Circle, travellers experience the silence of snow-covered forests and can stay at the legendary Ice Hotel. Riding a sled pulled by huskies or literally diving into a frozen sea are part of the unique experiences of the itinerary. Onboard a Sprinter with a panoramic roof, the only one in Sweden, Nordic Ways shows the Northern Lights crossing the sky.
Norway
Where Immensity Embraces You
Norway emerges as one of the main preferences, attracting travellers in search of a community spirit and breathtaking, varied landscapes. The country offers hospitality and quality services, from accommodation in boutique hotels, dinners in starred restaurants, to outdoor experiences with the native Sámi people.
In Norway, nature is the main spectacle. A cruise through the Norwegian fjords reveals landscapes that seem hand-drawn: crystal-clear waters surrounded by vertical mountains, villages suspended between sky and sea, and a sense of peace that imposes itself in silence. Design and art, iconic in the region, also bring innovation by being integrated into nature. Soon to be inaugurated, The Whale Museum, an innovative structure that blends with the sea in a shape that, seen from the ocean, looks like a whale tail and is dedicated to the creatures that inhabit the Arctic oceans, is an example of how new attractions emerge in the country. Just like Salmon Eye, a restaurant-island where sustainability and haute cuisine dialogue with the surrounding sea and fjord. Here, luxury lies in the scale of the landscape and the delicacy of silence. The country is heavily investing in new fronts of a sustainable economy, with the emergence of new companies that will be important for knowledge-based travel.
Finland
Happiness You Can Truly Feel
Currently recognised as one of the happiest and most sustainable countries in the world, as well as leading quality-of-life rankings, Finland stands out as an attractive hub of innovation, in addition to its exuberant and untouched landscapes. From Helsinki to Finnish Lapland, the country combines modernity and quality of life. Visiting villages where time slows down, drinking the purest water in the world straight from the source, and relaxing in a centuries-old sauna on the edge of a frozen lake is part of the practical knowledge of how design and innovation make life sustainable even in large cities.
And, to awaken the inner child, a visit to Finnish Lapland is unforgettable, after all, it is there that the real Santa Claus lives, in a universe that moves adults and children in any season of the year.
Denmark
Design, History, and Innovation in Perfect Harmony
Denmark captivates right upon arrival. Its capital, Copenhagen, is charming, accessible by various flights and international rail connections, making it an ideal entry point for high-end travellers. Upon arrival, the city enchants with its scenery that seems straight out of a fairy tale: the historic Tivoli Gardens, majestic castles, preserved palaces, and icons like the Little Mermaid statue are symbols that blend poetry and tradition.
At the same time, Copenhagen is one of the most modern and vibrant capitals in Europe. Its progressive society, avant-garde architecture, and intelligent urbanism reveal a city where design is at the centre of daily life. Streets planned for pedestrians and cyclists, minimalist facades, and sustainable solutions coexist with intimate cafés, galleries, and creative spaces that translate the contemporary Danish soul.
For incentive groups, the city offers unique experiences: private dinners in museums or historic buildings, visits to design studios, and meetings with creators who are shaping the future of global aesthetics. It is a destination for those who value detail, aesthetics, and reinvented tradition, where past and future intertwine with naturalness and elegance.
A Journey That Lingers
From Sweden’s icy artistry to Norway’s infinite fjords, from Finland’s soul-soothing saunas to Denmark’s perfect balance of history and innovation, Scandinavia redefines what it means to travel well. It’s not about collecting possessions, but about collecting moments — those that stay with you long after you’ve returned home. With the insider expertise of Nordic Ways, each journey becomes a carefully crafted narrative, rich in authenticity and rare in access. In the end, the true luxury of Scandinavia is simple: the privilege of experiencing it in your own unique way.