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Talking Incentives and 35 Years with Ulterior Events, UK
Leadership Joseph Birtwistle Leadership Joseph Birtwistle

Talking Incentives and 35 Years with Ulterior Events, UK

Nearly four decades in luxury incentives brings perspective you can’t learn from a playbook. Fresh from inVOYAGE Sri Lanka, Ulterior Events’ Graham Alderman and Fiona Thomas share the lessons, realities and quiet truths that have shaped 35 years at the top of the industry — from planning perfection to partnership, presence and longevity.

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What makes a destination ‘incentive-ready’ – and why Bangkok is a must visit in 2026
asiapac, asia, thailand Joseph Birtwistle asiapac, asia, thailand Joseph Birtwistle

What makes a destination ‘incentive-ready’ – and why Bangkok is a must visit in 2026

Luxury incentives are defined not by scale, but by feeling. The most compelling destinations offer more than exceptional hotels and polished logistics; they create an emotional backdrop where culture, history and modern life converge to inspire connection and reward achievement. It is within destinations that offer this depth and freedom — cities like Bangkok — that truly unforgettable luxury incentives are born.

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3 EVENTS in 45 Days: INSIDE INVOYAGE GLOBAL AND THE LAUNCH OF MASTERS
asia, asiapac, europe, Middle East Joseph Birtwistle asia, asiapac, europe, Middle East Joseph Birtwistle

3 EVENTS in 45 Days: INSIDE INVOYAGE GLOBAL AND THE LAUNCH OF MASTERS

Three destinations. Seven weeks. Over 530 delegates. This autumn, inVOYAGE’s global series spanned Abu Dhabi, London and Sri Lanka, bringing together the world’s most influential agencies, corporations and luxury travel partners. They highlighted a broader shift in incentives: culture-first, development-focused, and centred around meaningful community.

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